A NEW country music festival to be held in Murray Bridge later this year has attracted some of Australia's best country artists, headlined by Lee Kernaghan.
The inaugural Country by the River Music Festival will be held at the Sturt Reserve, Murray Bridge, on October 16 and 17, 2021, promising a family atmosphere over two days, all on the banks of the River Murray.
The two-day music festival will be suitable for all ages with the amusement rides, on-site bars and food trucks.
Event People event director Scott Hollow - who is responsible for bringing the event to Murray Bridge - told The Standard he was impressed by Sturt Reserve, calling it the ideal location to bring a big country music event to the state.
"South Australia doesn't seem to have a big country music festival and country music festivals are going really well all around the country," he said.
"We are excited by the location - its close to Adelaide but its a regional location not far from the borders of Victoria and New South Wales and we know these events attract a lot of regional people."
Mr Hollow paid tribute to the Rural City of Murray Bridge for the work that has been done at Sturt Reserve and said he had seen it improve over the years as part of his role delivering the Murray Bridge Sufferfest.
"We were looking at heading to Adelaide but we hold the triathlon down there at Sturt Reserve and visiting for that, it stood out as a good location for a country music festival and we have worked with council and finalised a deal a couple months ago," he said.
"It is great what the council has done around town ... I don't get to spent much time in town but I come in for events and you can see the spend money on infrastructure."
The line up will feature some of Australia's country music royalty and will also showcase some of the young and emerging talent in the genre.
The line up includes:
- Lee Kernaghan
- Sunny Cowgirls
- Casey Barnes
- Amber Lawrence
- Andrew Swift
- Jayne Denham
- Hurricane Fall
- Gretta Ziller
- Paul Costa
- Col Finley
- Gareth Leach
- Michaela Jenke
- Ella and Siena and more
Mr Hollow said he hoped the event would have a big future in Murray Bridge.
He said camping spots could be booked at Sturt Reserve so attendees could soak in the full two days of country music action.